Wired Magazine: CoWorking Hot, Coffee Shops Not

To the extent Wired Magazine is an accurate reflection of what techies are doing, CoWorking is apparently where it’s at. From the latest issue of Wired:Expired | Tired | Wired

It may be true that ‘working in Starbucks’ is tired, but at least here in Minneapolis, it seems as though working in a Caribou, or Dunn Brothers, is not just Wired, but downright jittery. Could it be that Minneapolis is such a vanguard that we cruised right by the specialized CoWorking space and went straight to the vertically-integrated coffee shop-cum-workspace (a la Dunn Brothers)?

In fact, it seems like this town is some kind of coffee shop epi-center. On a lark, I went to Google trends and typed in ‘Coffee Shop.’

Minneapolis leads the nation in searches for the term ‘Coffee Shop‘. WTF? What on earth does this mean? Ideas?

Google Trends

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